During the first edition of the Alif event, Casabus, operated by Alsa, captivated the public with innovative concepts. For the first time in Morocco, a “Silent Karaoke” was offered on board a bus. This unique experience allowed participants to sing while listening to the music and their own voice through headphones, while following the words projected inside the vehicle. The outside spectators, witnesses to this unusual scene, saw the singers come to life without hearing a single sound, thus arousing their curiosity and creating an atmosphere that was both original and entertaining.

The event was also hosted by a talented caricaturist, who created live portraits. His humorous creations provoked laughter and wonder among the participants, adding an artistic dimension to this festive meeting. These initiatives illustrate Alsa's creativity and offer festival-goers a new perspective on the bus, transforming this means of transport into a real space for escape and conviviality.