Who are we ?
Alsa, at a glance
ALSA is the leading company in the urban passenger transport sector in Morocco. With over a hundred years of experience and a commitment to constant innovation, ALSA is part of the National Express group, an international public transport operator by bus, coach and rail, present in the United Kingdom, continental Europe, North America, North Africa and the Middle East.
Approaching transport with an integral vision and ensuring constant customer satisfaction are the guiding principles of ALSA's activities. As part of a policy focused on safety, our customers are the center of the efforts implemented by our company, which conducts its activities according to professional, quality and innovation criteria based on a clear commitment to society and respect for the environment.
Alsa Values
Customers
Excellence
Customers
Security
Community
Alsa' history
1999
The launch of urban transport in the city of Marrakech.
2004
Two additional peri-urban lines have been added with the inclusion of the Chichaoua province into the peri-urban network.
2006
The concession for operating the first tourist bus in Morocco was awarded, featuring two tours in Marrakech: the Historical Tour and the Palmeraie Tour, enhancing and increasing the city's tourist appeal.
2010
The launch of urban transport in the city of Agadir
2012
ALSA AGADIR restructured certain routes, leading to the expansion of the peri-urban network, which now includes 37 lines, and extended its presence to the province of Chtouka Ait Baha.
2013
ALSA has secured the delegated management of urban transport in the Tanger region.
2015
The opening of the Transport Professionals Training Center for the certification of drivers approved by the Ministry of Transport.
2015
ALSA took over the operation of the transport service in the city of Khouribga.
The signing of the UN Women Morocco agreement for the protection of women on public transportation, as well as the inclusion of the provinces of El Kelaa des Sraghna and Rhamna into the peri-urban network of Marrakech, bringing the total number of lines to 42.
2016
ALSA Marrakech thus becomes the first city on the African continent to have a 100% electric BRT (Bus Rapid Transit) network, which consists of an integrated high-capacity transport system with dedicated lanes and interchange hubs.
2017
ALSA began operating the renewed contract for the tourist bus in Marrakech, featuring 100% electric double-decker buses.
Août 2019
The launch of urban transport in the city of Rabat
November 2019
The launch of urban transport in the industrial capital Casablanca